No, this isn’t a high pressure sales page in disguise. No hustle here. No “act now” countdown. Pause for a second... and really think about it.
- Sarah Howell
- May 23
- 3 min read

What actually costs you time and money in your business?
I’d argue: It’s decisions not made... and conversations not had.
That check-in you’ve been avoiding with your manager… (Or maybe it’s not just them dropping the ball - maybe it’s you and you know it inside, underneath it all, but it's hard to admit and definitely hard to say out loud... eek, spicy 🌶️ I know )
The price rise you know needs to happen - but feels soooooo uncomfortable to tell your clients
The offering you haven’t quite clarified - so you don't put anything out there... waiting til it's ready...hello 'procrastibranding'
None of these are about a lack of knowledge.
You might want to argue with me here... ok...I hear you.... we all want to know the 'how' in our relentless pursuit of certainty.
But here's a different way of looking at it... and maybe an thought experiment for you...
These issues, they’re about perspective, support, overcoming our very normal human fears.... and space to think clearly.
and they're solved in the same way... hang with me for a minute here
→ Honest conversations that offer perspective that bring clarity without pressure.
→ Challenges offered with permission.
→ A partner in thinking, not someone handing you another strategy to implement by Friday... another week's gone and you've been too busy again...
Just last week in my conversations with clients, I heard things like:
🗣️ “I did it Sarah, I hired that second employee - and I get to focus on parts of business that I love and that make us money.”
🗣️ “Given what we've spoken about, I know my focus for this year - we’re building a foundation and banking for the future, instead of chasing the next shiny thing... yet. I know and trust that I don't have to say yes to every opportunity right now. The time for that will come... ”
🗣️ “That reframe changed everything. My business partner and I are finally on the same page again. It totally transformed our relationship”
These aren’t huge flashy wins that make you 10K overnight (actually scrap that... they actually could given what you get clear on... but that's not quite the point I'm trying to make here really). They’re also definitely the kind of shifts that change everything over time...
Think about it... when you're business is 'working' vs 'not working' (however you define that) - how much better so you feel about everything in life??? At work, at home, in conversations with your staff, your loved ones...Lighter, more open, more optimistic... generally just better all round... it's like a pressure valve that's been released.
Now, I don’t write this to push. I write this because I care. I care that as humans, sometimes we're suffering in our own heads with the stories we tell ourselves and the standards we hold ourselves to.
Because I see how much energy it takes to run a business when decisions pile up and conversations stall out and you’re trying to hold it all on your own - it's a lot.
My assumption? You’re smart. Capable. Human. You don’t need someone to tell you what to do. But sometimes, you need someone to think alongside you. Who's sometimes been where you've been. Who has confidence when you forget. Who helps you feel patient and calm and trust yourself again.
To help you challenge your own patterns. To offer a reframe. To make space for clarity, not just your default to action.
I'm there for all of it.
Talk soon, Sarah 💚
✏️ BUSINESS REFLECTION PROMPT
What conversation or decision - if you had clarity around it - would free up the most energy right now?
Allow yourself to consider in your mind or on paper this weekend . I like pen & paper. There's something about seeing the words written out that helps uncover & clarify the ideas in my mind.
If you feel ready for a conversation that helps you lift your head, see differently, and gain an outside perspective on your situation - I'm here for you.
You don’t have to “figure it out” on your own.
Sometimes the shift comes in just one conversation.
Bring what’s on your mind.
No pressure.
Just presence.







Comments